Improve Your Exposure
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Extending Your Reach
How a small business can get more out of its Web site
ACT LOCAL Increasingly, shoppers are looking for information on businesses in their town through search engines and online listing services. Exposure can be had for little or no cost on Yahoo Local, Google Maps and yellow-pages sites.
"Click for Help"
Small businesses need to have a vibrant Web presence.
by Riva Richmond
The Wall Street Journal
Managing Technology
September 25, 2006 |
Do you have a jewelry business in Southern California? Put your business where it can be noticed - on LAJewelry.com. We are busy promoting this yellow pages directory to keep it at the top of all major search engines.
Just opening an account gets you a FREE BASIC listing in the directory. Then you can upgrade to a paid listing for more exposure:
- EMERALD shows your location, contact details, and email
- RUBY includes your web address and logo
- DIAMOND gets you to the TOP OF THE PAGE so your customers can find you easily and quickly, lets you offer coupons, banner advertising, and other features
Analyze the different options available in each category and see which are suitable for your business. All listings types and banner advertising are reasonably priced and a great ROI (return on investment) for any business.
Depending on what you pay, your listing will contain information as described below (listings in directory are in reverse order, with diamond listings first):
BASIC LISTING - FREE
You'll be listed with the name of your business and your city location.
Here's a sample BASIC listing:
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ABCD JEWELERS
LOS ANGELES
Create your FREE account now! (You can upgrade any time)
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| RUBY LISTING - $ 15.00 per month |
- Opens to a business card format listing
- Business Name
- Address
- Phone and fax number(s)
- E-mail address
- Direct link to your web page (we will assist you to build one if necessary at an additional cost)
- Display your company logo on your listing
- 300 character description of your business (details)
- Opens to printable page
- Ruby listings appear above emerald and basic listings
Here's a sample RUBY listing:
Create a new account or login to upgrade
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| DIAMOND LISTING - $ 25.00 per month |
- Get your business listed on top for maximum exposure (A limited amount of listings are allowed per category for this level.)
- Name, address, phone number, cell number, fax number, email address, web address.
- Display your company logo on your listing
- Custom listing gives all the features of all lower ranked listings, plus a 640 character allowance to describe your business or give out any desired information.
- Opens to a business card format
- Direct link to your web page (we will assist you to build one if necessary at additional cost)
- Opens to printable page
- Mapquest map of your location
- Offer your customers a coupon or special offer to give them incentive to buy from you.
- Diamond listings appear at the TOP of the list!
- Banner advertising: with a one year commitment, advertise your banner ad at 50% discount.
- With one year commitment, get additional exposure by submitting a 300 word article 3 times a year pertaining to your business on our NEWS page. (Articles to be emailed for content evaluation and insertion).
Here's a sample DIAMOND listing:

Create a new account or login to upgrade
In the directory, DIAMOND listings are shown first, RUBY second, EMERALD third and BASIC listings are last.
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A note about listing your E-mail address on LAJewelry.com:
This directory uses Stealth Email. All email addresses are 100% protected. No usable email address is ever shown. Instead, all email is sent in the background. This effectively hides 100% of all email addresses used in your directory so spammers can't harvest your private information.
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Since you never get a second chance to make a good first impression on your first time potential customers, why not consider upgrading your listing?
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